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Incentives: The Hidden Logic of Everyone's Choices

Why Behavior Always Has a Price Tag

Test Yourself: The Three Incentive Types

A Price Replaces the Feeling It Was Meant to Reinforce

Incentive Detective

How People Cheat — and How the Data Catches Them

The Pattern a Cheater Can't Help Leaving Behind

One Case Is a Coincidence — a Thousand Share a Signature

Spot the Cheating Pattern

Information Asymmetry: What Experts Know That You Don't

The Expert's Advantage — and How to Close It

Every Expert's Advice Is Part Fact and Part Nudge

Who Has the Information Edge?

Correlation, Causation, and the Courage to Question Conventional Wisdom

Conventional Wisdom Is a Story, Not a Finding

A Correlation Is a Fact; a Cause Is a Claim You Must Earn

Correlation or Causation?

Parenting, Names, and the Things That Don't Actually Matter

What Predicts a Child's Outcomes (and What Just Rides Along)

Who Parents Are Predicts More Than What Parents Do

Obsession vs Evidence

Thinking Like a Freak: Putting the Method to Work

The Method, End to End

Five Questions That Work on Any Claim

Run Your Own Investigation

Check Your Understanding

Incentives and their side effects

Reading a cheating fingerprint

Testing a causal claim

Go Further

About Freakonomics

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A rogue economist's toolkit for reading everyday life: incentives, cheating detection, information asymmetry, correlation vs. causation, and what actually predicts a child's outcomes.

Most of what passes for common sense about crime, cheating, parenting, and money turns out to be a story nobody ever checked against the numbers. This course teaches the toolkit a certain kind of economist uses to take conventional wisdom apart: read the incentive underneath any behavior, catch cheating through the pattern it leaves behind, spot the gap between what experts know and what they tell you, and tell a real cause from a coincidence riding along beside it.

Freakonomics — the hidden side of everyday life

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